Following the brand's desire to update its glassware identity, whilst promoting its own Italian heritage and craftsmanship, Andrea Morgante decided to draw inspiration from the glass making process, working closely for several months with an Italian-based glass manufacturer specialized in borosilicate glassware.
"To redesign the iconic Peroni Nastro Azzurro glass is an exquisite, delicate challenge: the current glass is somehow iconic so I wanted to introduce a considerate evolution rather than a forceful, arbitrary redesign. I wanted the new glassware range to embrace the brand's heritage whilst conveying a sense of modernity and innovation. I was equally interested in exploiting the optical quality of the borosilicate glass, one of the clearest, lightest and most durable type of glasses available, exploring how light could be compressed and refracted through the liquid by using variations on the glass thickness. Not many artisans can skilfully handcraft borosilicate glass and I had the privilege to work closely for several months with one of the few Pyrex glassmaking companies located in north-eastern Italy".
The internal ribbed surface not only engages with light diffraction, revealing the most intimate optical quality of the liquid, but aims to maximise the taste: the 18 internal vertical ridges enhance the nucleation process, catalyzing the carbonation, which in turns guarantees a steady, prolonged stream of bubbles that ultimately enhance the taste and drinking experience.
Christopher Richards, Director of brand marketing at Peroni Nastro Azzurro UK commented: "When we decided that we wanted to produce a new glass range that showcased the style and craftsmanship of Peroni Nastro Azzurro we immediately knew that Andrea was the right person for the brief having working with him consistently over the past few years. The process of developing the glass together was thoroughly enjoyable truly working together as a team to deliver a glass that we are all very proud of."
The current glassware comprises four different pieces, featuring different volumes, from the 568ml pint glass to a 200ml tumbler for Peroni-based cocktails. The new glassware is currently being released in selected venues across UK.