Shiro Studio was approached by M&C Saatchi's creative department and was asked to develop a series of architectural schemes on behalf of a prestigious London based property developer.
The aim was to design two options for a temporary property marketing suite located in West London, able to communicate the developer's vision and Masterplan over the next 5-10 years.
The building would serve as threedimensional communication channel for the property developer, whilst offering public spaces for the local community, providing meeting and exhibition areas.
A series of interconnected volumes will recreate a fragmented, multifaceted architectural volume, fully cladded with white PVC textile membrane, the very same envelope material often used to protect building sites, in order to convey the imminence of the building works. Inside the structure will offer an immersive experience, where potential clients will be able to fully explore the masterplan's unique and exciting vision and sustainable via an array of interactive, multimedia displays.
The second, larger scheme will offer several degrees of access-porosity: from private meeting spaces, marketing suites with viewing platforms to transparent to fully accessible green terraces and volumes open to the local community.
In order to reflect the sustainable, green credential behind the developer's masterplan, Shiro Studio suggested a structural integration between the architectural structure and mature trees. The same trees will be eventually relocated inside the completed developed area.
Client: M&C Saatchi +Property Developer (Confidential)
Site Area: 500/ 800 m²
Design team: Andrea Morgante, Andrea Albanese