The proposed new Visual Brand Identity for the partnership of Peroni Nastro Azzurro 0.0% and the F1 Scuderia Ferrari is a celebration of these two Italian powerhouses coming together under the umbrella of Formula 1, whilst celebrating design and craftsmanship heritage.

With a shared DNA of excellence, craft and Italian flair, the visual brand identity, developed by Andrea Morgante, is grounded in the visual language of the racing world - the chequered flag, re-imagined in a fluid, sculptural motion.

The famous icon of F1, instantly recognisable by the Tifosi and racing fans at large, enriched and infused by the brands' key colours; Azzurro and Rosso Corsa, which harmoniously blend together through a soft gradient, where the two seamlessly become one.

The addition of a soft and fluid wave to the chequered pattern adds dynamism and depth – an essence of speed, of evolution and possibility.

"It is an immense privilege to collaborate with these two iconic brands, Scuderia Ferrari and Peroni Nastro Azzurro, capturing and celebrating with a simple and recognisable graphic gesture the essence and spirit of this formidable partnership.

During the concept design development I felt compelled to investigate several inspiration paths, from automotive design to iconic art and architecture grounded in the Italian creative landscape: the result is an homage to both brands' illustrious heritage and an immediate, accessible visual statement". Andrea Morgante, 2024.