Commissioned by Ferrari this exhibition titled "Rosso&Rosa" celebrates the relationship between women and Ferraris throughout the history of the brand.
Shiro Studio art-directed and designed the exhibition which takes place inside the Enzo Ferrari Museum in Modena, Italy.
The immersive installation uses a series of intersecting walls, scattered across the sloping floor of the museum. The strategic variation in height and angles of the display walls allows visitors to create their own route and discover the cars and large-sized photographs from the Ferrari archive, portraying female owners, racers and their cars.
"When Ferrari asked me to develop the concept for this exhibition I wanted to remodel and structure the openness of the layout, introducing a series of intersecting walls that could gradually disclose both cars and photographs whilst preserving a wide visual perspective over the 3000 square meters of display" Morgante explains.
Each self-supporting wall is constructed out of a lightweight steel structure covered with a translucent fabric.